Currently, WhatsApp’s Youtube channel has the ads in Hindi and English, but a company press release says they will be made available in 10 languages.

To address the issue of fake news, the messaging platform had earlier used newspaper and radio ads, too. Its latest campaign includes redoubled efforts in these media. The new radio ads, in particular, will be broadcast on more channels than they were before.

In fact, WhatsApp’s efforts have extended beyond education campaigns in the country.

In India, the company has limited the number of chats to which one can forward a message to five (instead of the global standard of 20), and introduced a tag that indicates when a message is a forward. The company is also actively banning accounts that exhibit suspicious, spam-like behaviour. It has reportedly banned around 300,000 (paywall) India-based accounts for such reasons.

WhatsApp’s moves come at a time when political parties are ratcheting up their digital campaigning ahead of the country’s general election in 2019. The company is scaling up its team in India, opening up positions for a legal head and a public policy head.

In late November, it brought on board Abhijit Bose, founder of payments-company Ezetap, to be its India head. This marked the first time that WhatsApp hired someone to head operations in a specific country outside of the US.

Read Quartz’s coverage of the 2019 Indian general election here.

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