Many recent videos can also be found of individuals exhorting others—either with song, lip-syncing, or dramatic acting—to vote for particular candidates, especially when using hashtags such as #voteformodiji.

However, TikTok isn’t yet the hotbed of political content that WhatsApp, Facebook, Twitter, or even Bytedance-owned Helo are. It may be only a matter of time, though, before mainstream politicians attempt to harness its power. When they do, let’s hope TikTok will be ready.

Read Quartz’s coverage of the 2019 Indian general election here.

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