The Covid-19 crisis is well and truly upon us. An unprecedented lockdown and economic relief measures have been announced in India. Almost never has it been more necessary for government policy to succeed.


The Covid-19 crisis is well and truly upon us. An unprecedented lockdown and economic relief measures have been announced in India. Almost never has it been more necessary for government policy to succeed.
Behavioural economics has shown us that NUDGES (Thaler and Sunstein, 2008) can be crucial in getting the necessary response from individuals, which in turn can determine the success or failure of policy. NUDGES stands for iNcentives, Understand mappings, Defaults, Give feedback, Expect error, Structure complex choices. In my opinion, N, U, and S are of prime importance for the success of the government’s policies to tackle the fall-out from Covid-19.
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The announcements made by prime minister Narendra Modi and others have been excellent on many counts, such as clearly explaining the need for social distancing. But in view of the S, which can be interpreted as a need for simplicity, and the U, which means that communication should explain how choices/options affect individuals’ welfare, Modi and others should clearly announce the following as soon as possible.
Incentives of the following need to be urgently corrected.
According to media accounts, panic and confusion contributed to more than 100 deaths during the 2016 demonetisation episode. Using behavioural insights to get information and incentives right in the time of Covid-19 pandemic and lockdown, which dwarfs demonetisation as a policy challenge, can save many precious lives.
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