Fighting for survival

Yet, most influencers aren’t giving up.

“Around 58% of the influencers have either embarked on or are currently evaluating live sessions and webinars on a regular basis to engage with their audiences in real-time,” the Zefmo report stated.

Besides, content creation in the age of Covid-19 pandemic is also encouraging influencers to put more focus on the health and well-being genre, said the report.

“These emerging trends are an indication of the adaptability quotient of influencers as part of their efforts to sustain their content-flow while recalibrating their social persona,” the report noted.

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