Judging by the price card, India is a haven for entertainment content.
Judging by the price card, India is a haven for entertainment content.
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For instance, the report found that Amazon Prime charges its Indian customers a monthly fee of $1.71, which is 760% cheaper than what Americans have to pay for the same service. Similarly, Netflix $NFLX is 188% cheaper in India than in Switzerland.
Indian consumers also have to pay the least for accessing music streaming services with players such as Spotify and Apple Music charging as low as $1.58 and $1.31, a month respectively.
Yet, on the basis of purchasing power parity (PPP), these services are comparatively less affordable in India. “Although online services tend to be cheaper in lower GDP per capita states, they are often more expensive when taking price as a percentage of GDP per capita (PPP),” the report said.
The research said these prices were determined by market research, which analyses average income, demographics, the popularity of a particular product, and the likelihood that someone would spend on entertainment.
