Now, Paytm’s “mini app store” hopes to “build a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat (self-reliant India).”

As of now, the mini app store offers direct access to discover, browse, and pay without downloading or installing separate apps. More than 300 app-based service providers such as ride-hailing major Ola, bike taxi firm Rapido, online pharmacies Netmeds and 1MG, and food ventures FreshMenu and Domino’s Pizza have already joined the programme,  Paytm said.

The app store had been running in beta version with select users and witnessed over 12 million visits in the month of September, as per Paytm.

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