In June 2021, MoneyControl Pro, a digital business news company, reported 330,000 paid subscribers. The Ken, launched in 2016, has all its content behind a hard paywall and has sustained itself purely on reader revenue. Other publications such as The Print and The Wire, among others, often post appeals to their readers to contribute, without using a paywall.

“We are planning to go for a subscription model in the near future for premium content. This is because depending on social media platforms for financial independence is not possible in the long run,” The Cue’s Narayanan said.

Even a change in the algorithm on social media sites like Facebook affects revenues, he said.

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