This isn’t the first time Khan and Bhansali will be clashing at the box office.

In 2008, Bhansali’s Saawariya and Khan’s Om Shanti Om—which the actor both produced and starred in—released on the same day. The former miserably failed; the latter went on to become one of the biggest hits of the year.

A year later, Michael Lynton, the then chairman of Sony Pictures Entertainment, which produced Bhansali’s film, told the New York Times: “You don’t go up against Shah Rukh Khan, no matter how good your product is.”

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