For Sureka, the claims of natural ingredients in many of the products are far-fetched. She was particularly disappointed with the fairness cream, for instance, but still swears by the aloe vera gel.

Batta agrees, noting that while the soaps and toothpastes on offer are satisfactory, Patanjali pales in comparison to other herbal brands such as Bengaluru-based Himalaya.”When it comes to their personal care products, it’s a hit and miss,” she said. “The quality isn’t good across the board, and they all don’t work well.”

And that’s something advertising watchdogs have observed, too. Of late, Patanjali’s advertisements have come under the scanner for making exaggerated claims and running down the competition.

Consumers, though, can’t seem to get enough of Patanjali. So the bloggers keep the reviews coming.

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