The documentary’s chief focus, though, is on the running of the shrine, an updated process that liberally uses technology to cater to devotees who number between 50,000 to 70,000 on normal days and over a lakh on special occasions such as the Brahmotsavam. Even as the numbers visiting the shrine have soared, the temple’s architecture has not been altered. Consequently, there remains a single entry and exit point to the garbha griha.

This presents great challenges to the administrators, not just from an operational viewpoint but also for security reasons. The TTD has streamlined every part of the process, including registering devotees, directing them to the sanctum sanctorum and offering them the famed prasadam and free meals. In this regard, the temple trust is not unlike a mid-sized organisation, employing thousands of people, from the priests at the top of the hierarchy to the volunteers on the ground to the security staff who maintain round-the-clock vigil.

The documentary, perhaps given its remit, overlooks the less savoury elements of the trust, such as the scandal, unearthed in 2010, involving the sale of tickets to special ceremonies to powerful people on the black market. The matter came to light when a clerk employed with the trust committed suicide, prompting the Andhra Pradesh government to hand over its running to Indian Administrative Service functionaries. In recent years, the trust has also been plagued with allegations of not paying employees well.

Yet, such is the pull of Balaji that any scandal is soon forgotten as devotees line up to catch that elusive glimpse of great healing power. The people deputed to manage Balaji’s abode may not be immune to the pulls of the era that he presides over, but the lord looks on benevolently nonetheless, offering solace and succor to those who visit him.

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