This is the second time Snapdeal has had to contend with angry Indians online. In late 2015, the company bore the brunt of rising rage against its brand ambassador at the time, Aamir Khan, ironically after the Bollywood actor voiced concerns about rising intolerance in India. At the time, trolls reportedly associated with the Bharatiya Janata Party’s (BJP’s) IT cell eventually forced the company to end its association with Khan.

The latest publicity debacle also comes as Snapdeal’s management has been reportedly named in a criminal complaint by an entrepreneur who has alleged that they stole his idea for a non-inventory-holding marketplace in India. The company’s CEO, COO, and former CFO have all been summoned by the Delhi court.

Meanwhile, Snapchat is facing a growing nightmare in India. On April 17, anonymous hackers claimed that they had released the details of 1.7 million users in revenge for Spiegel’s alleged comments.

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