Kroger beats earnings expectations and points to rising digital sales

The grocer's stock initially popped 2.5% before sinking more than 3% during morning trading

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Grocery company Kroger reported better than expected earnings Thursday, initially prompting its stock to rise 2.5%.

Kroger’s first-quarter net income was $947 million, down from $962 million year-over-year, with adjusted earnings per share of $1.43, beating the $1.35 FactSet consensus, according to Marketwatch.

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Sales increased to $45.269 billion compared to $45.165 billion last year, ahead of the FactSet projection of $44.867 billion, with retail sales excluding gas up 0.5%, ahead of FactSet’s 0.1% percent estimate, per Marketwatch.

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In a release, Kroger said it grew digital sales 8%, with double-digit growth in delivery and pick-up. In its investor presentation, Kroger said it grew digitally engaged households by 9%, and saw an 18% increase in digital coupon downloads as well as a 17% increase in delivery sales, noting that it has access to first-party data on 62 million households.

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In a prepared statement, CEO Rodney McMullen also attributed the positive results to the company’s “affordable prices” and “personalized promotions.”

In March, the FTC, joined by several states, sued to block a proposed merger of Kroger with Albertsons, claiming that it would reduce competition, increase prices and hurt workers, Marketwatch reported, but Kroger remains committed to the proposal.

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After its initial pop, Kroger’s stock price slipped more than 3% during morning trading.