LG Electronics announced a new in-vehicle software platform built on Google $GOOGL's Android Automotive OS, sending LG Electronics stock up as much as 23.95% in Seoul trading.
Rather than dedicating separate hardware to each screen, the platform uses one system-on-chip to drive multiple in-car displays of different sizes — a departure from conventional multi-display architectures — and it operates on Qualcomm $QCOM hardware. Deploying multi-display cabin setups becomes less expensive under this architecture, LG said.
The platform supports individualized experiences for each passenger. A driver can use navigation on the main display while a front-seat passenger watches YouTube and rear passengers view other content. The system also supports individual user logins, personalized settings, content sharing, and parental controls, the company said.
LG also updated its voice command interface, letting users adjust screen layouts, launch apps, control vehicle functions, and manage audio volume through spoken commands — a feature the company said improves safety by reducing reliance on touchscreens.
Google's Patrick Brady, vice president of Android Automotive at Google, publicly endorsed the system. "LG's solution clearly demonstrated how AAOS can enable more flexible, intelligent and engaging in-vehicle experiences," Brady said in a statement. "Its seamless multi-display integration, intuitive voice controls and stable performance powered by a single SoC stood out, and we look forward to continuing our collaboration with LG to advance innovation for the SDV era."
Eun Seok-hyun, president of the LG Vehicle Solution Company, said in a statement that the company would continue working with Google and other global technology partners to deliver in-vehicle experiences.
LG's Vehicle Solution unit has been growing in importance to the company's overall business. In the first quarter of 2026, the unit posted its highest-ever quarterly revenue and operating profit, with sales of 3.64 trillion won and operating profit of 212 billion won, according to Invezz. The unit's operating margin crossed 6% for the first time, Invezz reported.
Future Market Insights puts the global Android Automotive OS market at $895.6 million for 2025, with growth projected to carry it to $2.14 billion by 2035, as cited by CNBC. The technology is attractive partly because it lets passengers use apps on in-car screens without needing a phone connected, CNBC noted.
In Seoul trading, LG Electronics shares closed the session at 279,500 won, a gain of 23.95%.