National Retail Federation: holiday sales up 3.8% in line with forecasts
Sales for the holiday 2023 season slowed from its blistering pace a year ago but the season still ended up being solid, despite some economic hurdles, according to the nation’s largest retail trade group
NEW YORK (AP) — Sales for the 2023 holiday season slowed from its blistering pace a year ago, but business was still solid despite inflation and high interest rates, according to the nation’s largest retail trade group.
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Holiday sales in November and December rose 3.8% to $964.4 billion, according the National Retail Federation, the largest retail trade group in the U.S. That was a slower pace than the 5.4% increase a year earlier. But the growth was in line with the forecast for a 3% to 4% growth for the period.
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It was also more consistent with the average annual holiday increase of 3.6% from 2010 to 2019 before the pandemic supercharged consumer spending.
The National Retail Federation's calculations are based on Census Bureau data but excludes automobile dealers, gas stations, and restaurants.