Netflix $NFLX says it invested more than $135 billion in films and television series over the past decade, a figure the company is highlighting as it marks 10 years since expanding its streaming service to more than 190 countries. That spending, Netflix says, generated upward of $325 billion in global economic activity, along with more than 425,000 production jobs and an additional 700,000-plus extras and day workers — though none of the figures have been independently verified.
To package the figures, Netflix launched an interactive site called "The Netflix Effect" on Tuesday. In a blog post tied to the launch, co-CEO Ted Sarandos quoted the site's framing directly, calling it "a comprehensive look at the economic, cultural and social impact of our films and series, and how it ripples out across economies, industries and everyday life, day after day, week after week."
The interactive site lists a series of figures meant to convey the company's reach: productions have touched more than 4,500 cities and towns in over 50 countries, and more than 2,000 production companies around the world have collaborated with Netflix $NFLX. Licensing deals with more than 3,000 companies — public broadcasters among them — account for roughly 75% of all titles available on the platform.