Papa Johns is launching four Papa Johns Pizza Planet pop-up experiences in major cities worldwide to coincide with the theatrical release of Disney $DIS and Pixar's Toy Story 5 on June 19.
Spanning four cities — Los Angeles, London, Seoul, and Madrid — the experiences are styled as retro arcade-themed spaces and will open at various points throughout June. Three pizzas developed exclusively for the promotion will be served at all locations: Space Ranger Roni features double pepperoni; Sheriff's Roundup combines barbecue chicken and onions; and Reach for the Pie is topped with Italian sausage and banana peppers. Partners including adidas and Belkin are contributing giveaways and prizes, and attendees will have access to themed packaging, merchandise, and exclusive collectibles, the company said.
At 8180 Melrose Ave. in Los Angeles, the pop-up is open June 12 between noon and 7 p.m.; ABC7 reports that timed entry passes are required and attendance is restricted to those 18 and over. Visitors to the Shoreditch neighborhood of London can attend on June 13 or 14, though timed entry reservations must be secured in advance. Both the Seoul location at 72 Seongsu-ro and the Madrid venue at 203 Calle de Serrano operate on a walk-in basis; Seoul welcomes guests June 12 through 14, while Madrid remains open from June 16 through 21.
The experiences draw on the fictional Pizza Planet restaurant first introduced in the original 1995 Toy Story film. "For so many, movie nights and pizza nights are one and the same and Toy Story has been a part of that experience for three decades," Jenna Bromberg, chief marketing officer at Papa Johns, said in a statement. "Bringing Papa Johns Pizza Planet to life lets us celebrate those moments, past and present, and recreate the feeling of coming together as a family over something familiar, comforting and fun."
Lylle Breier, executive vice president of partnerships and events at The Walt Disney Studios, said in a statement that the campaign brings "this iconic experience off the big screen and into fans' everyday lives."
The Toy Story 5 menu is also rolling out to Papa Johns locations in 43 markets around the world, running May 26 through July 19, giving fans who can't make it to a pop-up city a chance to try the themed offerings. U.S. Papa Rewards members will gain access to Operation Pizza — described as the chain's first in-app game — beginning June 1, with the game offering unlockable rewards and perks.
Toy Story 5, directed by Andrew Stanton, features the voices of Tom Hanks, Tim Allen, and Joan Cusack and arrives in theaters June 19.