The Beckhams are one busy couple this year. Former professional soccer player David is starting a new Major League Soccer franchise in Miami, while forever Spice Girl Victoria just appointed a new chairman for her eponymous fashion line, which raised $40 million in private equity funding last November.
Now the couple, who shuttle between New York and London, is launching two separate beauty lines, with two different companies, at the same time.
L’Oréal announced in January plans for David to launch a men’s grooming brand called House 99. And during a Facebook Live video yesterday in honor of International Women’s Day, Victoria revealed that she is currently developing a separate fragrance and skincare line, having previously partnered with Estée Lauder on two makeup collections.
“I loved working with Estée Lauder. It was a huge success. It was me developing what I wanted in my makeup bag,” she said. “I’m developing my own skincare and fragrance now. I make what I want in my life. It’s a filling a gap.”
The products in David’s collection are meant to create a curated full grooming routine for any man. They’re generalized and unremarkable because they’re supposed to be one-size-fits-all. There’s a $26 eye balm, a $19 daily shampoo, a $25 moisturizer, a $16 shaving cream, and more. According to Bloomberg, the marketing strategy for House 99 is similar to that of women’s cosmetics: partnerships and outreach with influencers on YouTube and Instagram.
Victoria, who received an OBE (Officer of the Most Excellent Order of the British Empire) in 2017 for her contributions to the UK’s fashion industry, has always been interested in skincare. “I used to have quite bad skin when I was younger and I was constantly covering up spots and things like that,” she told Glossier’s blog Into the Gloss in 2017. She has reportedly recommended her London facialist, Sarah Chapman, to Meghan Markle.
Together, Victoria and David have an estimated net worth of $450 million, much of which comes from being the face of brands—so it makes sense that they know a thing or two about skincare.