GREEN BUILDING IN THE AGE OF URBAN POLLUTION

To make it in Manhattan’s over-saturated luxury market, high-end buildings now need a little something extra. While classic design, 24-hour amenities, and a trendy zipcode continue to attract wealthy buyers, these days they’re are almost a given across New York City.

Veteran New York real estate broker Shlomi Reuveni reflected on the changing landscape in an interview with Mansion Global earlier this week, noting that a decade ago there were clear “good” and “bad” neighborhoods in Manhattan, but today virtually all of them are considered “good”.

So what will set a luxury building apart in the future, and where should high-end buyers park big dollars? Reuveni, for his part, says the future is in sustainable and green buildings, telling the site that “new technologies and sustainable technology will drive the market in years to come.”

And so far they are. The days of getting points for basic solar paneled roofs are long gone, with breakthroughs like 3D-printed homes, and buildings with their own water conservation systems setting the bar far higher for “green” developers.

The need for more eco-minded developments has never been greater. A recent CityLab study, for instance, revealed that if you live in a city and breathe air, you’re basically a smoker. Which helps explain why Tahir Demircioglu, the architect behind 570 Broome, views Pureti as “a win-win situation for both the urban environment and the developer/owner. [Pureti] cleans the air and reduces the use of chemicals to do so.”

Demircioglu adds that residents will also enjoy greater peace of mind by lowering their impact on the environment, and has plans to use Pureti on a multi-family development on Long Island. He also echoes Reuveni’s assessment of the future of green living: “I think there is and will be more demand towards better living standards with more environmental consciousness.”

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