Toner may not be something guys often hear about as an essential part of skincare, because in the past it wasn’t always viewed that way. Toners used to contain high concentrations of alcohol to get rid of oil, but that also caused them to dry the skin out. Today, however, many are less-astringent, alcohol-free, and aren’t designed to simply treat oily or acne-prone skin.

If you’ve got the minimum down and want to add another step, you can also exfoliate once or twice a week, according to Serafino. Exfoliating removes dead cells to help your skin’s natural turnover. Just don’t overdo it, and make sure to use a good moisturizer.

If you’ve gotten this far in life without a skincare routine and wonder why you should start now, consider this observation from Serafino’s years of working with guys: ”Men don’t know what they need to know,” she says. “I can’t tell you how many clients I have who are like, ‘I’m starting to get wrinkles.’ You didn’t start to get them. They’ve been coming.'”

But by then, of course, it’s too late. “So it’s more about educating men on talking about it now, today, before it happens,” she says.

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