It’s a major challenge to make individual items of clothing for every customer when you’re producing for countries around the world, but Zozo says it has developed an automated, made-to-order production line. The company uses the body data it collects to calculate how much demand there is for different pattern sizes, allowing it to hold the correct amount of stock for each. Rather than weeks to produce and ship a custom-fit item of clothing, Zozo said when it launched that it can deliver its clothes within two weeks, and in some cases as soon as the following day.

This story has been updated to clarify that the current campaign is focused on a giveaway of custom-fit t-shirts and denim rather than Zozosuits.

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