Virgil Abloh is releasing his first jewelry pieces under his own name, and they’re made of paper clips.
“It’s a paper clip, but it’s also pavé diamonds made in a very specific way,” Abloh, who is head of menswear at Louis Vuitton and the founder and CEO of the streetwear brand Off-White, told WWD. “I’ve been developing those for three years.”
The collection, which will be available for pre-order at a pop-up shop at Hôtel Costes in Paris beginning this Thursday (Jan. 17), will include a necklace, earrings, and an as-yet-unannounced accessory, WWD reports.
The prices have not yet been revealed, but they’re likely to be expensive, especially since the pieces are apparently accented with diamonds. Abloh describes the accessories as “high jewelry for all.”
Abloh, a serial collaborator who has nurtured a dedicated audience of millennial-aged hypebeasts, has been spotted wearing paper clip accessories before. He is also well known for experimenting with everyday, utilitarian objects like binder clips and coil chains (like the kind you’d find at a hardware store).
That said, the paper clip necklace (diamond-covered or not) is not exactly a novel idea. Margiela released a brass paperclip necklace as a part of it its autumn/winter collection in 2007, while J Crew sold a gold-plated paper clip necklace as recently as last year. Prada also sells a single, Prada-branded paper clip for $170.
Meanwhile, Kris Jenner was recently dragged by Staples, the stationary store, for selling her own iteration of the paperclip necklace: