And to think, whether the song could even be used in the show was a big question mark throughout much of production. “Gotta Get Up,” the lead track on Nilsson’s biggest commercial success, “Nilsson Schmilsson,” reportedly eclipsed most of the music budget for the production because of how many times the track was used in the show. The late singer-songwriter’s estate also limited the production to a certain amount of uses, the New York Times reported (paywall). Final approval reportedly came late in the editing process.

Spotify noted that other songs have received lifts in streams after being featured prominently in TV shows in the past, including “Cold Little Heart,” the theme song from HBO’s Big Little Lies, and “You’ve Got Time,” from Orange Is the New Black. But none of those tracks Spotify analyzed saw the quadruple-digit increase “Gotta Get Up” experienced. “It gave a mostly overlooked tune, dare we say, a new life,” the company said of the series in the blog post.

Searches for “Gotta Get Up” also hit a new high on Google worldwide from Feb. 3-9, after Russian Doll was released.

Image for article titled Fans of Netflix’s “Russian Doll” are listening to “Gotta Get Up” repeatedly on Spotify

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