K-pop’s unbeatable formula for global success

For decades, K-pop has thrived in Asian markets and in other parts of the world like Latin America. But there was always one pop market it couldn’t quite penetrate—the US. The US and UK have produced the best-selling artists of all time, making English-language music a powerful mainstream force. No matter where in the world you are, you’re bound to hear a top 40 US or UK hit blaring—but it’s rare to be able to say the same in reverse.