The can features Hello Kitty holding SPAM Musubi and is available nationwide while supplies last
Credit: Limited Edition Hello Kitty® SPAM®
The SPAM brand, owned by Hormel Foods, announced a collaboration with Sanrio, the global lifestyle brand behind Hello Kitty, to release a limited-edition collectible can featuring Hello Kitty holding SPAM Musubi. The can is available at grocery retailers nationwide and online while supplies last.
The collectible label appears on the SPAM 25% Less Sodium variety, a 12-ounce can that the company said delivers the same flavor as SPAM Classic with reduced sodium, according to the product listing on shop.spam.com.
Alongside the can launch, SPAM introduced a digital campaign called "Tour de Sizzle," anchored by an interactive microsite at TourdeSizzle.com. Visitors to the microsite encounter a Hello Kitty-themed kitchen environment stocked with hidden Easter eggs to discover, digital Sizzle Passport stamps to collect, and exclusive content to unlock. Charting a culinary journey across multiple countries, the campaign pairs SPAMMY — the brand's can-shaped mascot character — with Hello Kitty as the two work through a menu of globally inspired dishes: Hawaiian Musubi, Korean Bibimbap, Japanese Ramen, and Canadian Poutine.
Through June 23, entrants can participate in a sweepstakes for a shot at prizes that include free limited-edition product and an exclusive themed bundle.
"This collaboration brings together two brands with incredibly passionate fan communities and a shared ability to spark joy across generations," SPAM brand manager Stephanie Swift said in a statement. "Pairing Hello Kitty with the iconic SPAM brand can in such a playful and collectible way felt like a fun opportunity to create something fans would genuinely be excited to find on shelves."
Hormel Foods, based in Austin, Minnesota, reported more than $12 billion in annual revenue. Its brand portfolio includes PLANTERS, SKIPPY, JENNIE-O, and APPLEGATE, among others. Sanrio, the Japan-based company behind Hello Kitty, was founded in 1960 and distributes products in more than 130 countries. Hello Kitty was created in 1974.
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