5 cable TV companies offering streaming perks to stop cord-cutting

As cord-cutting continues to rise, several cable and satellite TV companies are starting to partner with streaming platforms in an effort to keep their customers.

The partnerships come as cable providers and cable channel owners struggle with how to handle the meteoric rise of streaming.

For example, this week, telecommunications giant AT&T $T (T) said it is selling its remaining stake in DirecTV as it looks to shift its focus back to wireless 5G and fiber connectivity offerings.

DirecTV, at the same time, announced it will be acquiring EchoStar’s satellite television business, including Dish TV to try to remain competitive in the shifting media landscape.

DirecTV and Dish have collectively lost 63% of their satellite customers since 2016, the company said.

Additionally, Disney $DIS, Fox Entertainment, and Warner Bros. Discovery, all slashed jobs this summer in the media industry’s downsizing push. Warner Bros. Discovery (WBD) CEO David Zaslav is reportedly considering splitting the company’s streaming and studio assets from its cable network business.

Now in effort to stave off cord-cutting some cable and satellite companies are starting to offer their customers streaming perks.

Charter Communications (CHTR) announced Wednesday that its new, multiyear distribution deal with NBCUniversal (CMCSA) — the parent company of NBC, Telemundo, Bravo, SYFY, and USA Network — will give subscribers free access to Peacock, NBCUniversal’s streaming platform.

The cable company already offers access to Disney $DIS (DIS) +, ESPN+, Paramount $PARA (PARA) , AMC (AMCX)+, BET+, ViX, Max , and Discovery+ to its Spectrum TV Select video customers.

DirecTV finally reached a new distribution deal with Disney $DIS in Septmber, after a lengthy contract dispute that resulted in 11 million Americans missing out on Monday night football. The new deal also included access to Disney owned streaming platforms including Disney+, Hulu, and ESPN+ on select DirecTV packages.

The satellite company is also offering its customers two free months of Warner Bros. Discovery’s Max platform.

This May, Comcast $CMCSA launched its StreamSaver bundle, which includes access to Peacock, Netflix $NFLX (NFLX), and AppleTV (AAPL)+ for just $15 a month. The bundle is available as an add-on to new and existing Xfinity internet and TV customers.

Verizon $VZ’s Fios TV (VZ) includes MGM+ and Paramount $PARA+ with Showtime in its premium $130 a month package.

Optimum (ATUS) gives its customers the option to add Max and Paramount $PARA+ to their TV packages as premium channels.