Stellantis is betting $70 billion on Jeep and Ram with new U.S. models under $30,000

Chief Executive Antonio Filosa's strategy, called FaSTLAne 2030, commits 60 billion euros ($70 billion) over five years to new product development, manufacturing, and cost reduction. The plan targets $7 billion in annual cost savings by 2028 and positive cash flow by 2027, the company said. Stellantis stock rose 0.40% Thursday.

Stellantis has named Jeep, Ram, Peugeot, and Fiat as its four main brands. These will get 70% of the company’s total investment in brands and products. Chrysler, Dodge, Citroën, Opel, and Alfa Romeo are now considered regional brands. DS and Lancia will focus on specialty vehicles, managed by Citroën and Fiat.

According to Car and Driver, Stellantis plans to launch 11 new models in the U.S. before 2030. Nine will be priced under $40,000, and two will cost less than $30,000. The company also wants to increase its U.S. market coverage from 60% to 90% and boost domestic sales by 35%.

For Chrysler, three new SUVs will join a freshened 2027 Pacifica in the showroom. The Airflow, a mid-size crossover, is expected to come in under $40,000, while the Arrow and Arrow Cross — a sedan-shaped and a traditional-SUV-shaped compact pair — are each aimed at buyers spending less than $30,000.

Car and Driver adds that Ram's 2028 launch slate includes two new pickups — the compact Rampage and a revived mid-size Dakota — plus a full-size SUV to be called the Ramcharger. Over at Jeep, the brand is developing a new Wrangler Scrambler pickup and a sportier Grand Cherokee variant.

The global product push behind the plan totals more than 110 entries across all brands — over 60 all-new nameplates and more than 50 substantial refreshes, developed on three common platforms. Powertrain diversity is a stated priority: the portfolio will span 39 combustion and mild-hybrid vehicles, 29 battery-electric models, 24 full hybrids, and 15 plug-in or range-extended options.

U.S. factories are expected to hit 80% capacity utilization by 2030 under the plan, even as Stellantis trims European production footprint. To manage technology costs, the company is deepening existing ties with partners rather than funding development alone — most notably through a broader commercial arrangement with Leapmotor, the Chinese EV brand in which Stellantis holds a majority 51% stake, a new China-focused joint venture with Dongfeng covering Jeep and Peugeot production, and a freshly announced North American alliance with Jaguar Land Rover.