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Markets

Strategy sold more bitcoin as it keeps pivoting away from its buy-and-hold playbook

The company sold 1,638 bitcoin last week, its latest move under a capital framework adopted in late June that authorizes bitcoin sales for liquidity

By Cris Tolomia·2 min read·Updated August 3, 2026
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Strategy sold more bitcoin as it keeps pivoting away from its buy-and-hold playbook

Cheng Xin / Getty Images

Strategy sold 1,638 bitcoin last week, generating approximately $105 million that the company said Monday will go toward preferred stock dividends and share repurchases.

Following the transaction, Strategy's bitcoin reserve stands at 842,138 coins, valued at approximately $53 billion based on current market prices. The company also said it repurchased $81 million of its STRC preferred shares and increased its USD Reserve by $250 million, bringing the total cash cushion to $4 billion.

The bitcoin sale is the latest step in a capital framework Strategy adopted in late June that formally authorizes management to sell bitcoin and direct proceeds toward reserve building, dividend and interest obligations, or share repurchases. The board authorized bitcoin sales of up to $1.25 billion under that plan. Two separate repurchase authorizations — each covering up to $1 billion — were established for preferred securities and class A common stock.

The framework marked a significant shift from Strategy's historical posture. The company had designated bitcoin its primary treasury reserve asset and largely avoided selling it, but mounting obligations tied to its preferred stock and convertible debt pushed it toward active capital management. CEO Phong Le described the new approach as one of two-way flexibility, putting capital out when conditions favor issuance and pulling it back when buybacks create value, the company said.

Strategy has faced pressure across its capital structure in recent months. Its preferred shares sank to a record low of roughly $75, a 25% discount to their $100 face value, while the common stock shed more than 80% of its value from its November 2024 peak, according to The Wall Street Journal. Bitcoin fell under $60,000 before clawing back a portion of those declines.

The company reported a net loss of $8.22 billion for the second quarter of 2026, driven by an $8.32 billion unrealized loss on its digital assets as bitcoin's price declined. Strategy held 846,000 bitcoin as of June 30, acquired at an average cost of roughly $75,578 per coin against a trading price of around $64,915 at the time of that report. Quarterly revenue came in at $122.4 million.

Strategy stock fell about 1% in premarket trading Monday.

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