The retailer has spent years trying to shrink the gap between inspiration and transaction, from one-click grocery delivery to voice-activated reorders. Every major retailer is chasing the same thing: ownership of the intent layer, the moment a purchase idea forms. Amazon $AMZN still dominates search-based buying, but ChatGPT’s conversational reach opens a new front: discovery that skips the browsing phase altogether and folds Walmart into the conversation. Tell ChatGPT you’re out of cereal or need a low-effort dinner, and the bot can surface meal ideas, pull ingredients from Walmart, build a cart, and process the order.