SAN FRANCISCO (AP) — Which streamer will target password sharing next? The former HBO Max appears ready to make its play.
Now simply MAX, the Warner Bros. Discovery-owned service will start cracking down on people sharing passwords outside their household “starting later this year” and extending into next year, according to Jean-Briac Perrette, the company's president and CEO of global streaming.
That would bring MAX in line with Netflix $NFLX and Disney $DIS, both of which have taken steps to limit password sharing on their streaming services. Both companies have done so while adjusting prices to make their cheaper ad-supported streaming services more attractive.
Perrette declined to estimate how much money the company expected the crackdown to generate. He made his remarks Monday at a Morgan Stanley $MS technology conference in San Francisco.