On creativity and originality

It’s easy to roll your eyes at anyone who claims ”I will go down as the voice of this generation, of this decade, I will be the loudest voice.” And yet, Yeezy’s experimental, and largely successful, approach to rhyming, rapping, producing, and cross-genre collaboration cannot be ignored.

His breed of creativity intentionally deviates from the pack—for better or far worse. As he stated in 2013: “I think I do myself a disservice by comparing myself to Steve Jobs and Walt Disney and human beings that we’ve seen before. It should be more like Willy Wonka… and welcome to my chocolate factory.” Sure!

On productivity

Like all of the latest self-help gurus, West couldn’t preach without pondering productivity and Marie Kondo-style minimalism (an unexpected deviation for the king of lavish):

On being present

No self-help guide would be complete without a healthy dose of “be here, now.”

No one can be sure where Yeezy is taking things. Surely it will be someplace interesting. After all, as West once said of himself, “I still think I am the greatest.”

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