Would you want to work at a company that uses the word “maniacal” for a job?


Would you want to work at a company that uses the word “maniacal” for a job?
Join 500,000+ readers who start their day with Quartz.
By subscribing, you agree to our Terms of Service and Privacy Policy.
The words “wickedly” and “maniacal” are used more at Amazon than any other company, 33 and 11 times as often respectively compared to the next company that used those words. While this might seem bleak, the context does matter a bit. Often Amazon wants its employees to have a “maniacal focus on consistency” or “maniacal customer obsession.”
At Facebook $META, the most-used words are “our family,” as well as “ruthlessly,” and “storytelling.” The most alarming word, “ruthlessly,” is often used in job postings in relation to prioritizing.
And Twitter $TWTR? The most-used word is “nerd.”
That being said, there are two caveats. If Amazon used the word “wickedly” 33 times more than the next company, which either never used it or used it once, that’s pretty small in the scope of the thousands of jobs Amazon creates each year. Also, some of these companies, like Apple, are Textio clients.