And yet, to others who have come across the ad in their timelines, it doesn’t look particularly ridiculous. In this camp, there are those who argue that the exactitude on display is perhaps comic or unrealistic, but ultimately pragmatic. “If you have a big household with multiple kids and a staff, then isn’t being the household manager basically like running a little company?” Quartz’s managing editor Kira Bindrim wrote in a group chat about the ad. “Isn’t this CEO just giving an extremely accurate portrait of that reality, in such a way that is kind of obnoxious but also tells you a great deal about this family and its values? (They do outdoor things! Kids shouldn’t be left alone to do their homework solo! Healthy eating is important! vacations should be planned to make everyone happy!) and isn’t that info quite helpful in deciding whether this is the kind of Household Inc. you’d want to run?”

The same opinion was represented online by someone who says they work as a nanny:


Perhaps the most adamant defenses of the ad have come from working parents, especially mothers, who apparently appreciate the ad for spelling out and enumerated and time-consuming, unpaid work that women do.

Even if the notice turns out to be satirical fiction, it nonetheless has arguably plugged into the same quiet fury that powered the explosive popularity of a Harper’s Bazaar essay (“Women aren’t nags—We’re just fed up”) on the topic of household labor three years ago, and countless other essays since. Same sentiment, new form.

Just to prove a point about how far we’ve come, several people have even unironically commented that this CEO is looking for a wife.

Perhaps this job post should be circulating with Quartz’s custom calculator of the unpaid work women do. Or, it could be paired with a copy of the most recent Global Gender Gap Report from the World Economic Forum, released last month. The job description yields plentiful examples of what the WEF describes as “the disproportionate burden of household and care responsibilities that women continue to carry compared to men almost everywhere.”

“In no country in the world is the amount of time spent by men on unpaid work (mainly domestic and volunteer work) equal to that of women; and in many countries, women still spend multiple-folds as much time than men on these activities,” the report found. “Even in countries where this ratio is lowest (i.e. Norway or the United States) women spend almost twice as much time as men on unpaid domestic work.”

At least the Menlo Park super nanny has the potential to earn about $105,027 per year.

Read the full ad here.

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