“Chicken and fries,” repeats Hodor, er, Nairn. “Chicken and fries!” cries another voice from the mob. And a third, and fourth, and so on, until the seven-foot-tall man is overwhelmed and hears only the refrain “chicken and fries, chicken and fries, chicken and fries.”

As he repeats the words to himself, his back now to the hands poised to grab him, he hears the words morphing, like a revelation, to “chicken and rice, chicken and rice, chicken and rice.” Ah ha, the point emerges: KFC’s “ricebox” meals of chicken, rice, and salad.

The ad is cute, and it gives Hodor’s fans a benign twist on his tragic end, even if his new fate is to sell 500-calorie boxes of chicken fillet. The commercial also adds to the corpus of non-book, non-show “content” that’s blending the realities of Game of Thrones in all its forms.

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