But Vuitton has also equipped it with a unique set of features meant to make life easier for jetsetters hopping about the globe. The “My Flight” app lets travelers input their flight information and get all their flight times, delay alerts, terminal and gate information, and the hours left until arriving at their destination. (The company pledges it does nothing with the information but help you in your travels.)

Its “GMT” function also uses the 24-hour display around the rim of the dial to make it simple for you to determine the corresponding time in different cities around the world. And Louis Vuitton has incorporated city guides it previously created for seven different world capitals, using geolocation to provide you with information in real time on nearby restaurants, hotels, historical landmarks, and tourist attractions as you move about.

Notably, the watch is also set up to move easily in and out of China, which makes sense given that the Chinese are its largest watch buyers. As Louis Vuitton chairman and chief executive Michael Burke explained to Business of Fashion: “Right now, when [the] Chinese travel, they have to travel with two watches: one for China and one for the rest of the world. If a Chinese citizen buys the Horizon watch in Paris, when they land in Shanghai and they reboot the watch, it boots automatically on the Chinese operating system.”

For Vuitton, the watch is ultimately just a first step toward connected products. “Look, the internet of things is really only going to get bigger,” Burke told the New York Times (paywall). “You can sit on the sidelines and watch, or dive in and participate and try to influence where things go. We’re diving in.”

To follow will be connected luggage, footwear, and clothing, all in Louis Vuitton’s luxury fabrications. Think of it as the internet of very expensive things.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.