Created by the New York-based ad agency Ogilvy for IKEA’s US market, IKEA has also released shorter spots showing hands caressing their products. Here’s an IKEA ASMR video featuring the iconic Rens sheepskin rugs, that’s been famously repurposed as costumes in Game of Thrones.

New ASMR videos will be released each week on IKEA’s YouTube channel through Sept. 5

Adds Homsher, “We hope this demonstrates to everyone who watches that IKEA has solutions that make your home work better. But really, we hope it does what it supposed to do: help everyone who watches it relax a little.”

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