Readers are clearly eager to gain a more intimate look at Obama. Within a day of its release-date announcement, Becoming has shot straight to number four on Amazon’s hourly overall bestselling books list.

Michelle Obama has a squeaky clean image as a fashion icon and healthy eating advocate. Toward the end of her husband’s two terms, she had a very strong public approval rating, at the time higher than Barack, Donald Trump, Hillary Clinton, or Democrats generally, according to an October 2016 poll from the Wall Street Journal and NBC.

Obama is perceived as calm, direct, and authentic, but she has also carefully guarded her public image, relegating her appearances to feel-good venues like Carpool Karaoke with James Corden and The Ellen DeGeneres Show. Her previous book, American Grown, was about the White House kitchen garden.

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