The Philippine Department of Environment and Natural Resources appealed for sobriety. In a Dec. 30 statement, a spokesperson for its biodiversity management bureau urged the Cove to “redirect their efforts towards more sustainable, environmentally-friendly activities that the majority of Filipinos will enjoy and be proud of.”

Popping the myth

In a Facebook post, Cove Manila defended its grandiose stunt, claiming that it wasn’t going to harm the environment because it involved biodegradable latex balloons. Compared to balloons made of mylar plastic film, latex decomposes naturally after a few months.

But there are several holes in Cove Manila’s logic. First, not all balloons marked “biodegradable” are harmless.

“This is just a marketing gimmick,” Balloons Blow, an environmental nonprofit group, points out. “Natural latex may be biodegradable, but after adding chemicals, plasticizers and artificial dyes, how natural could it be?… The fact is, every released balloon behaves differently. All latex balloons fall to earth as ugly litter.”

The defense also reeks of recycling clichés. Like the time US retailer Target wasted 16,000 chicken eggs to decorate a fancy dinner party, it purports the myth of conscious consumerism. Purchasing, transporting, inflating, and discarding 130,000 rubber orbs, even if they are made from earth-friendly latex, results in significant waste.

Add to that, Cove’s party planners also neglected to note a 2015 update to the Guinness Book of Records policy against recognizing events that pose a threat to the environment. The example they cite was even held in the Philippines: “The record for the most kongming lanterns [Chinese sky lanterns] flown simultaneously, for example, was rested due to environmental concerns. The record was 15,185 and was achieved by the Middle Way Meditation Institute (Philippines) in Miago, Iloilo, Philippines on 24th May 2013.”

Busting balloon releases

A staple of public spectacles, from sports tournaments to political conventions, raining balloons evoke euphoria, victory, and freedom in the popular imagination. But balloon drops are increasingly under scrutiny.

The new documentary titled Balloonfest ’86 documents the tragic aftermath of another record-seeking balloon stunt in Ohio. In a 1986 fundraising ploy, United Way released 1.5 million balloons, causing traffic jams, airport delays, and even two deaths.

Like plastic bags and disposable straws, party balloons may be the next pollutant to rile environmentalists. Several reports demonstrate how animals can mistake pieces of colorful latex in the environment for food. “The issue of straws has really broadened the marine debris issue,” Emma Tonge of the National Oceanic and Atmospheric Administration told AP. Despite their “life and whimsical” nature, balloons can pose a great danger to marine life, she explained.

Balloons Blow has a running list of organizations rethinking balloon releases. Clemson University, for instance, ended a 35-year tradition of releasing 10,000 balloons at football games earlier this year. Balloons are also unwelcome in the town of New Shoreham, Rhode Island. In an effort to protect wildlife and coastal ecosystems of Block Island, the town council passed a new law (pdf) this April that prohibits any person from selling, using, distributing, or discarding any type of balloon.

📬 Sign up for the Daily Brief

Our free, fast, and fun briefing on the global economy, delivered every weekday morning.