America’s most-watched sporting event, the Super Bowl, descends upon the US city of Atlanta, Georgia this weekend. More than 100 million people in the US (paywall) are expected to watch Super Bowl 53 live on TV. Advertisers are spending north of $5 million for 30 seconds (paywall) of advertising time in front of this colossal audience. And bookies are taking bets on everything from what team will win to what song Maroon 5 with open with during the halftime show.
Here’s everything you need to know about the big game.
The Super Bowl 53 kicks off at 6:30pm US Eastern time on Sunday, Feb. 3.
The game will be broadcast on CBS in the US. Check out Quartz’s streaming guide to the Super Bowl see where to watch the game live online in your area.
The NFL’s AFC conference champions, the New England Patriots, will face off against the NFC victors, the Los Angeles Rams, in the league’s title game. Patriots quarterback Tom Brady is playing in his ninth Super Bowl and vying for a sixth championship ring. Meanwhile, the Rams are coming off one of the team’s best seasons in franchise history, following a move from St. Louis to Los Angeles in 2016. The Rams’ last Super Bowl win was January 2000, when the team defeated the Tennessee Titans.
American pop band Maroon 5 is headlining the Super Bowl halftime show, along with rappers Travis Scott and Big Boi. Singer and Georgia-native Gladys Knight, known as the “Empress of Soul,” will sing the US national anthem before the game. And Atlanta-based R&B duo Chloe x Halle will sing “America the Beautiful” before the national anthem. Performer and deaf activist Aaron Loggins will also sign the national anthem and “America the Beautiful,” on behalf of the US National Association of the Deaf.
The Super Bowl is still a few days out, but advertisers like Stella Artois, Olay, and Doritos have already released the commercials they will run during the big game. Those brands are getting nostalgic this year: Stella Artois brought Carrie Bradshaw from Sex and the City and the Dude from The Big Lebowski together for a beer; Sarah Michelle Gellar is back in her 1990s scream queen glory for first-time advertiser Olay; and Chance the Rapper worked with Backstreet Boys to create a hip-hop remix of the boy band’s 1990s hit, “I Want It That Way,” for Doritos’ Super Bowl commercial.
Quartz is tracking all the national ads in the Super Bowl, up to and during the game.