Other companies, many in the farther-flung halls of the Fira Gran Via dedicated to fast-followers of emerging trends, realized there is almost certainly a market for people who wanted to look like they have AirPods, but didn’t have the cash for them:

There were others, which even lean on the Apple product’s name—like MyKronoz’s “ZePods:”

And it’s not just industry insiders at a technology convention who want to join the AirPods cabal. Outside the convention halls, knockoffs were even being sold on the Barcelona metro:

Much like the iPhone itself, and the white headphones of the iPod before them, AirPods have become a cultural touchstone, and a small sign of conspicuous consumption. Great news for a company that has slowly morphed into one of the world’s largest luxury companies over the last decade.

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