The show, whose premise is that all five fathers want more quality time with their children, highlights the fact maybe a lot of Chinese fathers would like to get more involved. According to a survey of 502 Chinese adults in August by the communications firm JWT, 60% of fathers (pdf, p.56) said they felt they didn’t have enough time to spend with their children, compared to 37% of women polled. And 93% said the corporate world should be more accommodating to working dads (pdf, p. 11).

For now, the fact that “Dad, where are we going?” has a reputation of promoting a “return to family ethics,” as the People’s Daily says, should help it avoid the fate of some other reality TV shows that Chinese authorities have phased out for being “overly entertaining.”

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