Vodka and gin imports may have been less impacted because they are used in drinks people know how to make at home. It’s easy to make a vodka soda or gin and tonic for a small party, but not that many people are going to serve their friends a manhattan, said Levy.

Alicia Vargo, a partner at liquor distributor Speakeasy Wine & Spirits based in Colorado, says that smaller brands are hurting the most. “Johnny Walker [whiskey] is still going to get sold in stores, and people will order Tito’s [vodka] online, but it’s harder to get people to try small craft liquors without bars open,” she said. Consumers need to try them in person first before buying at the store, explains Vargo. This is particularly true of foreign brands that will feel even unusual to US consumers.

This story is part of a new series, “The Thing,” in which we examine what a single chart can tell us about the global economy. 

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