Lululemon is among the companies that have benefitted most in recent years from the search for style alongside function. While gyms and yoga studios may be places we go to exercise and get sweaty, they’re also public spaces where many of us still want to look our best, especially as interest in fitness overall continues to rise.

But the company pointed to its ability to design high-performance products as the driving force behind its success in 2020. “Last year, while guests adapted to the new normal of working and sweating from home, their desire for technical athletic apparel that seamlessly transitions with them from activity to activity remains strong, and we delivered,” Sun Choe, Lululemon’s chief product officer, said on the call. McDonald, meanwhile, highlighted Lululemon’s performance fabrics.

Lululemon expects many former gym-goers to continue exercising at home, even as vaccination rates rise and facilities fully reopen. McDonald said the convenience of at-home workouts was becoming increasingly attractive even before the pandemic, and that’s unlikely to change. It’s part of the reason the company acquired the fitness platform Mirror last year. In 2020, Mirror brought in $170 million in revenue, and Lululemon expects that figure will grow to between $250 million and $275 million in 2021.

Other companies also remain optimistic about the at-home workout market. Tonal, the home fitness startup whose investors include tennis champion Serena Williams, basketball star Stephen Curry, and a host of other athletes, announced today (March 31) that it raised $250 million in new funding, valuing the company at $1.6 billion.

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