Investors haven’t been too keen on Twitter lately. This time last year, the stock hit a peak of $67, but it’s more recently been floating at around $40. Shareholders have been particularly worried about slowing user growth as well as recent management shuffles that brought in a new chief financial officer and other executives.
Investors haven’t been too keen on Twitter $TWTR lately. This time last year, the stock hit a peak of $67, but it’s more recently been floating at around $40. Shareholders have been particularly worried about slowing user growth as well as recent management shuffles that brought in a new chief financial officer and other executives.
But come tomorrow, Feb. 5, Twitter will have its moment to win some hearts and minds when it reports its quarterly earnings—and perhaps regain some confidence. There are two key metrics investors will be keeping an eye out for:
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Under its new executive regime, Twitter has been pushing out a number of new features lately, including ads that run on other platforms, group messaging, video sharing and editing capabilities, and a recap of tweets that users missed when they weren’t using the app. The company has also been testing an instant timeline, which shows new users a stream of tweets tailored by interest.
Ultimately, Twitter aspires to have the largest audience in the world. But not everyone is so confident in the social network. In a research note, RBC Capital Markets characterizes the goal as “noble.” But its response as to whether or not it was realistic was telling: “TBD…”
