Social media is huge in the Phillipines—and many other emerging economies

Quick to shoot, and to socialize
Quick to shoot, and to socialize
Image: AP Photo/Bullit Marquez
By
We may earn a commission from links on this page.

One remarkable finding in Pew Research’s new report on how people in emerging-economy nations access and interact with the internet: social media is hugely popular. While 74% of US adult internet users say they’re on Facebook, Twitter, and the like, the median is 82% across the countries covered by the Pew report.

In the Philippines? A staggering 93%.

This deep penetration comes even though internet access isn’t as common in many of these countries as it is in the US: only 42% of Philippines adults get online even occasionally, or own a smartphone.

Image for article titled Social media is huge in the Phillipines—and many other emerging economies