Xiaomi, the world’s third largest smartphone vendor behind Samsung and Apple, has finally opened up shop in the US and Europe.


Xiaomi, the world’s third largest smartphone vendor behind Samsung and Apple $AAPL, has finally opened up shop in the US and Europe.
While the Chinese company is best known for its cheap, basic phones, they won’t be making their way to either region due to patent issues. Instead, the online stores for the US and Europe (which opened on May 18 and 19, respectively) will focus on selling accessories. Currently the US store carries four products, all of which are already sold out, and as with its smartphones, Xiaomi is severely undercutting the US competition:
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Xiaomi, which has become China’s largest smartphone vendor in its short five-year history, sees accessories as the next growth frontier. Aside from its expansion to the US and Europe, the company recently debuted a slew of new products in China, including a $16 scale that tracks weight and body mass index, an $800 55-inch 4K television set, and an $8 power strip designed for mobile devices.