This one is from the Guangzhou-based herbal tea maker Jiaduobao, which calls itself as “China’s Coca Cola” (The art design is more creative than Moutai’s):

The other three buyers are state Poly Real Estate Group, Sunshine Kaidi New Energy Group and Gree Electric.

So how much did this all cost?

That’s a good question. The New York Times ad rate kit is remarkably confusing (different types of advertisers are charged different rates and the price is still calculated by the column inch, acronyms abound). Xi’s supporters likely purchased full page “advocacy” ads (for political, religious or other causes) at the “weekday nationwide” rate of $175,204 for a full page. (Representatives of the paper have not replied to Quartz’s request for comment.)

Just weeks ahead of Xi’s US visit, a Chinese civil-servant-turned publisher also bought a full-page color ad published on Sept. 7 Times to publicize his publishing company’s new book about Xi. His ad also delivered “a warm welcome” to the president. The “blockbuster” rate the paper charges book publishers is $75,600.

All together, that means an estimated $951,620 was spent on Times advertisements to welcome Xi.

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