This guide was written to help Quartz staff identify problems with data they report on. After publishing it on GitHub, we heard from folks in many other industries who also found it helpful, so we’re republishing it here for the benefit of all Quartz readers. The most up-to-date version of this guide can always be found on GitHub.
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An exhaustive reference to problems seen in real-world data along with suggestions on how to resolve them.
As a reporter your world is full of data. And those data are full of problems. This guide presents thorough descriptions and possible solutions to many of the kinds of problems that you will encounter when working with data.
Most of these problems can be solved. Some of them can’t be solved and that means you should not use the data. Others can’t be solved, but with precautions you can continue using the data. In order to allow for these ambiguities, this guide is organized by who is best equipped to solve the problem: you, your source, an expert, etc. In the description of each problem you may also find suggestions for what to do if that person can’t help you.
You can not possibly review every dataset you encounter with for all of these problems. If you try to do that you will never get anything published. However, by familiarizing yourself with the kinds of issues you are likely to encounter you will have a better chance of identifying an issue before it causes you to make a mistake.
If you have questions about this guide, please email Chris. Good luck!
- Values are missing
- Zeros replace missing values
- Data are missing you know should be there
- Rows or values are duplicated
- Spelling is inconsistent
- Name order is inconsistent
- Date formats are inconsistent
- Units are not specified
- Categories are badly chosen
- Field names are ambiguous
- Provenance is not documented
- Suspicious numbers are present
- Data are too coarse
- Totals differ from published aggregates
- Spreadsheet has 65536 rows
- Spreadsheet has dates in 1900 or 1904
- Text has been converted to numbers
- Text is garbled
- Data are in a PDF
- Data are too granular
- Data was entered by humans
- Aggregations were computed on missing values
- Sample is not random
- Margin-of-error is too large
- Margin-of-error is unknown
- Sample is biased
- Data has been manually edited
- Inflation skews the data
- Natural/seasonal variation skews the data
- Timeframe has been manipulated
- Frame of reference has been manipulated
- Author is untrustworthy
- Collection process is opaque
- Data asserts unrealistic precision
- There are inexplicable outliers
- An index masks underlying variation
- Results have been p-hacked
- Benford’s Law fails
- It’s too good to be true
Beware blank or “null” values in any dataset unless you are certain you know what they mean. If the data are annual, was the value for that year never collected? If it is a survey, did a respondent refuse to answer the question?
Anytime you’re working with data that has missing values you should ask yourself: “Do I know what the absence of this data means?” If the answer is no, you should ask your source.
Worse than missing values is when an arbitrary value is used instead. This can be the result of a human not thinking through the implications or it can happen as the result of automated processes that simply don’t know how to handle null values. In any case if you see zeros in a series of numbers you should ask yourself if that values is really the number or if it instead means “nothing”. If you aren’t sure, ask your source.
Sometimes data are missing and you can’t tell from the dataset itself, but you can still know because you know what the data purports to be about. If you have a dataset covering the United States then you can check to ensure all 50 states represented. (And don’t forget about the territories—50 isn’t the right number if the dataset includes Puerto Rico.) If you’re dealing with a dataset of baseball players make sure it has the number of teams you expect. Verify that a few players who you know are included. Trust your intuition if something seems to missing and double-check with your source. The universe of your data might be smaller than you think.
If the same row appears in your dataset twice you should find out why. Sometimes it need not be a whole row. Some campaign finance data includes “amendments” that use the same unique identifiers as the original transaction. If you didn’t know that then any calculations you did with the data would be wrong. If something seems like it should be unique verify that it is. If you discover that it isn’t, ask your source why.
Spelling is one of the most obvious ways of telling if data has been compiled by hand. Don’t just look at people’s names—those are often the hardest place to detect spelling errors. Instead look for places where city names or states aren’t consistent. (
Los Angelos is one very common mistake.) If you find those, you can be pretty sure the data was compiled or edited by hand and that is always a reason to be skeptical of it. Data that has been edited by hand is the most likely to have mistakes. This doesn’t mean you shouldn’t use it but you may need to manually correct those mistakes or otherwise account for them in your reporting.
Does your data have Middle Eastern or East Asian names in it? Are you sure the surnames are always in the same place? Is it possible anyone in your dataset uses a mononym? These are the sorts of things that data creators habitually get wrong. If you’re working with a list of ethnically diverse names—which is any list of names—then you should do at least a cursory review before assuming that joining the
last_name columns will give you something that is appropriate to publish.
Which date is in September:
If the first one was written by a European and the second one by an American then they both are. Without knowing the history of the data you can’t know for sure. Know where your data came from and be sure that it was all created by folks from the same continent.
cost conveys any information about the unit of measurement. Don’t be too quick to assume that data produced by in the United States is in pounds and dollars. Scientific data will often be in metric. Foreign prices may be in their local currency. If data doesn’t spell out its units, go back to your source and find out. Even if it does spell out its units always be wary of meanings that may have shifted over time. A dollar in 2010 is not a dollar today. And a ton is not a ton nor a tonne.
Watch out for data which purports to be only
false, but really isn’t. This is often the case with surveys where
no answer are also valid—and meaningful—values. Another common problem is the usage of any kind of
other category. If the categories in a dataset are a bunch of countries and an
other, what does that mean? Does it mean that the person collecting the data didn’t know the right answer? Were they in international waters? Expatriates? Refugees?
Bad categories can also artificially exclude data. This frequently happens with crime statistics. The FBI has defined the crime of “rape” in a variety of different ways over time. In fact, they’ve done such a poor job of figuring out what rape is that many criminologists argue their statistics should not be used at all. A bad definition might mean a crime is counted in a different category than you expect or that it wasn’t counted at all. Be exceptionally ware of this problem when working with topics where definitions tend to be arbitrary, such as
What is a
residence? Is it where someone lives or where they pay taxes? Is it it a city or a county? Field names in data are never as specific as we would like, but particular concern should be applied to those that could obviously mean two or more things. Even if you correctly infer what the values are supposed to mean, that ambiguity could have easily caused the person collecting the data to enter the wrong value.
Data can are made by a variety of kinds of individuals and organizations including businesses, governments, nonprofits and nut-job conspiracy theorists. That data can be gathered in many different ways including surveys, sensors and satellites. It may be typed, tapped or scribbled. Knowing where your data came from can give you a huge amount of insight into its limitations.
Survey data, for example, is rarely exhaustive. Sensors vary in their accuracy. Governments are often disinclined to give you unbiased information. Data from a war zone may have a strong geographical bias due to the dangers of crossing battle lines. To make this situation worse, these different sources are often daisy-chained together. Academics sometimes redistribute data they got from the government. Data that is written by a doctor may be rekeyed by a nurse. Every stage in that chain is an opportunity for error. Know where your data came from.
If you see any of these numbers in your data, treat them with an abundance of caution:
Each of these numbers has an indication of a particular error made by either a human or a computer. If you see them, ensure they actually mean what you think they mean!
You’ve got states and you need counties. You’ve got employers and you need employees. They gave you years, but you want months. In many cases we get data that has been aggregated too much for our purposes.
Data can not be disaggregated once it’s been put together. If you’re given data that’s too coarse, you’ll need to ask your source for something more specific. They may not have it. If they do have it they may not be able or willing to give it to you. There are many federal datasets that can’t be accessed at the local level to protect the privacy of individuals who might be uniquely identified by them. (For example, a single Somali national living in western Texas.) All you can do is ask.
One thing you should never ever do is divide the yearly data you have by 12 and call it the “average per month”. That is always incorrect. Don’t do it.
Imagine that after a long FOIA fight you receive a “complete” list of incidents of police use-of-force. You open it up and discover it has 2,467 rows. Great, time to report it out. Not so fast. Before you publish anything from that dataset go find the last time that police chief went on the record about his department’s use of force. You may find that in an interview six weeks earlier he said “less than 2,000 times” or that he named a specific number and it doesn’t match your dataset.
These sorts of discrepancies between published statistics and raw data can be a very great source of leads. Often times the answer will be simple. For instance, the data you were given may not cover the same time period he was speaking about. But sometimes you’ll catch them in a lie. Either way, you should make sure the published numbers match the totals for the data you’re given.
The maximum number of rows an old-fashioned Excel spreadsheet was allowed to have was 65,536. If you receive a dataset with that number of rows you have almost certainly been given truncated data. Go back and ask for the rest. Newer versions of Excel allowed for 1,048,576 rows, so it’s less likely you’ll be working with data that hits the limit.
For reasons beyond obscure, Excel’s default date from which it counts all other dates is
January 1st, 1900, unless you’re using Excel on a Mac, in which case it’s
January 1st, 1904. There are a variety of ways in which data in Excel can be entered or calculated incorrectly and end up as one of these two dates. If you spot them in your data, it’s probably an issue.
Not all numerals are numbers. For instance, the US Census Bureau uses “FIPS codes” to identify every place in the United States. These codes are of various lengths and are numeric. However, they are not numbers.
037 is the FIPS code for Los Angeles County. It is not the number
37. The numerals
37 are, however, a valid FIPS code: for North Carolina. Excel and other spreadsheets will often make the mistake of assuming numerals are numbers and stripping the leading zeros. This can cause all kinds of problems if you try to convert it to another file format or merge it with another dataset. Watch out for data where this has happened before it was given to you.
All letters are represented by computers as numbers. Encoding problems are issues that arise when text is represented by a specific set of numbers (called an “encoding”) and you don’t know what it is. This leads to a phenomenon called mojibake where the text in your data looks like garbage, or like this: ���.
In the vast majority of cases your text editor or spreadsheet application will figure out the correct encoding, however, if it screws it up you could publishing somebody’s name with a weird character in the middle. Your source should be able to tell you what encoding your data are in. In the event they can’t there are ways of guessing that are about fairly reliable. Ask a programmer.
A tremendous amount of data—especially government data—is only available in PDF format. If you have real, textual data inside the PDF then there are several good options for extracting it. (If you’ve got scanned documents that’s a different problem.) One excellent, free tool is Tabula. However, if you have Adobe Creative Cloud then also have access to Acrobat Pro, which has an excellent feature for exporting tables in PDFs to Excel. Either solution should be able to extract most tabular data from a PDF.
This is the opposite of Data are too coarse. In this case you’ve got counties, but you want states or you’ve got months but you want years. Fortunately this is usually pretty straightforward.
Data can be aggregated by using the Pivot Table feature of Excel or Google Docs, by using a SQL database or by writing custom code. Pivot Tables are a fabulous tool that every reporter should learn, but they do have their limits. For exceptionally large datasets or aggregations to unusual groups you should ask a programmer and they can craft a solution that’s easier to verify and reuse.
Human data entry is such a common problem that symptoms of it are mentioned in at least 10 of the other issues described here. There is no worse way to screw up data than to let a single human type it in. For example, I once acquired the complete dog licensing database for Cook County, Illinois. Instead of requiring the person registering their dog to choose a breed from a list, the creators of the system had simply given them a text field to type into. As a result this database contained at least 250 spellings of
Chihuahua. Even with the best tools available, data this messy can’t be saved. It is effectively meaningless. It’s not that important with dog data, but you don’t want it happening with wounded soldiers or stock tickers. Beware human-entered data.
Imagine a dataset with 100 rows and a column called
cost. In 50 of the rows the
cost column is blank. What is the average of that column? Is it
sum_of_cost / 50 or
sum_of_cost / 100? There is no one definitive answer. In general, if you’re going to compute aggregates on columns that are missing data, you can safely do so by filtering out the missing rows first, but be careful not to compare aggregates from two different columns where different rows were missing values! In some cases the missing values might also be legitimately interpreted as . If you’re not sure, ask an expert or just don’t do it.
This is an error you can make in your analysis, but it’s also an error that others can make and pass on to you, so watch out for it if data comes to you with aggregates already computed.
A non-random sampling error occurs when a survey or other sampled dataset either intentionally or accidentally fails to cover the entire population. This can happen for a variety of reasons ranging from time-of-day to the respondent’s native language and is a common source of error in sociological research. It can also happen for less obvious reasons, such as when a researcher thinks they have a complete dataset and chooses to work with only part of it. If the original dataset was incomplete for any reason then any conclusions drawn from their sample will be incorrect. The only thing you can do to fix a non-random sample is avoid using that data.
I know of no other single issue that causes more reporting errors than the unreflective usage of numbers with very large margins-of-error. MOE is usually associated with survey data. The most likely place a reporter encounters it is when using polling data or the US Census Bureau’s American Community Survey data. The MOE is a measure of the range of possible true values. It may be expressed as a number (
400 +/- 80) or as a percentage of the whole (
400 +/- 20%). The smaller the relevant population, the larger the MOE will be. For example, according to the 2014 5-year ACS estimates, the number of Asians living in New York is
1,106,989 +/- 3,526 (0.3%). The number of Filipinos is
71,969 +/- 3,088 (4.3%). The number of Samoans is
203 +/- 144. (71%)
The first two numbers are safe to report. The third number should never be used in published reporting. There is no one rule about when a number is not accurate enough to use, but as a rule of thumb, you should be cautious about using any number with a MOE over 10%.
Sometimes the problem isn’t that the margin of error is too large, it’s that nobody ever bothered to figure out what it was in the first place. This is one problem with unscientific polls. Without computing an MOE, it is impossible to know how accurate the results are. As a general rule, anytime you have data that’s from a survey you should ask for what the MOE is. If the source can’t tell you, that data probably isn’t worth using for any serious analysis.
Like a sample that is not random, a biased sample results from a lack of care with how the sampling is executed. Or, from willfully misrepresenting it. A sample might be biased because it was conducted on the internet and poorer people don’t use the internet as frequently as the rich. Surveys must be carefully weighted to ensure they cover proportional segments of any population that could skew the results. It’s almost impossible to do this perfectly so it is often done wrong.
Manual editing is almost the same as data that was entered by humans except that it happens after the fact and often with good intentions. In fact, data are often manually edited in an attempt to fix data that was originally entered by humans. Problems start to creep in when the person doing the editing doesn’t have complete knowledge of the original data. I once saw someone spontaneously “correct” a name in a dataset from
Smith. Was that person’s name really
Smith? I don’t know, but I do know that value is now a problem. Without a record of that change, it’s impossible to verify what it should be.
Issues with manual editing are one reason why you always want to ensure your data has well-documented provenance. A lack of provenance can be a good indication that someone may have monkeyed with it. Academics often get data from the government, monkey with it and then redistribute it to journalists. Without any record of their changes it’s impossible to know if the changes they made were justified. Whenever feasible always try to get the primary source or at least the earliest version you can and then do your own analysis from that.
Currency inflation means that over time money changes in value. There is no way to tell if numbers have been “inflation adjusted” just by looking at them. If you get data and you aren’t sure if it’s been adjusted check with your source. If it hasn’t been you’ll likely want to perform the adjustment. This inflation adjuster is a good place to start.
Many types of data fluctuate naturally due to some underlying forces. The best known example of this is employment fluctuating with the seasons. Economists have developed a variety of methods of compensating for this variation. The details of those methods aren’t particularly important, but it is important that you know if the data you’re using has been “seasonally adjusted”. If it hasn’t and you want to compare employment from month to month you will probably want to get adjusted data from your source. (Adjusting it yourself is much harder than with inflation.)
A source can accidentally or intentionally misrepresent the world by giving you data that stops or starts at a specific time. For a potent example see 2015’s widely reported “national crime wave”. There was no crime wave. What there was a serious of spikes in particular cities when compared to just the last few years. Had journalists examined a wider timeframe they would have seen that violent crime was higher virtually everywhere in the US ten years before. And twenty years before it was nearly double.
If you have data that covers a limited timeframe try to avoid starting your calculations with the very first time period you have data for. If you start a few years (or months or days) into the data you can have confidence that you aren’t making a comparison which would be invalidated by having a single additional data point.
Crime statistics are often manipulated for political purposes by comparing to a year when crime was very high. This can expressed either as a change (down
60% since 2004) or via an index (
40, where 2004 = 100). In either of these cases, 2004 may or may not be an appropriate year for comparison. It could have been an unusually high crime year.
This also happens when comparing places. If I want to make one country look bad, I simply express the data about it relative to whichever country which is doing the best.
This problem tends to crop up in subjects where people have a strong confirmation bias. (“Just as I thought, crime is up!”) Whenever possible try comparing rates from several different starting points to see how the numbers shift. And whatever you do, don’t use this technique yourself to make a point you think is important. That’s inexcusable.
Sometimes the only data you have is from a source you would rather not rely on. In some situations that’s just fine. The only people who know how many guns are made are gun manufacturers. However, if you have data from a questionable maker always check it with another expert. Better yet, check it with two or three. Don’t publish data from a biased source unless you have substantial corroborating evidence.
It’s very easy for false assumptions, errors or outright falsehoods to be introduced into these data collection processes. For this reason it’s important that methods used be transparent. It’s rare that you’ll know exactly how a dataset was gathered, but indications of a problem can include numbers that assert unrealistic precision and data that is too good to be true.
Sometimes the origin story may just be fishy: did such-and-such academic really interview 50 active gang members from the south side of Chicago? If the way the data was gathered seems questionable and your source can’t offer you ironcald provenance then you should always verify with another expert that the data could reasonably have been collected in the way it was described.
Outside of hard science, few things are routinely measured with more than two decimal places of accuracy. If a dataset lands on your desk that purports to show a factory’s emissions to the 7th decimal place that is a dead giveaway that it was estimated from other values. That in and of itself may not be a problem, but it’s important to be transparent about estimates. They are often wrong.
I recently created a dataset of how long it takes for messages to reach different destinations over the internet. All of the times were in the range from
0.8 seconds, except for three. The other three were all over
5,000 seconds. This is a major red flag that something has gone wrong in the production of the data. In this particular case an error in the code I wrote caused some failures to continue counting while all other messages were being sent and received.
Outliers such as these can dramatically screw up your statistics—especially if you’re using averages. (You should probably be using medians.) Whenever you have a new dataset it is a good idea to take a look at the largest and smallest values and ensure they are in a reasonable range. If the data justifies it you may also want to do a more statistically rigorous analysis using standard deviations or median deviations.
As a side-benefit of doing this work, outliers are often a great way to find story leads. If there really was one country where it took 5,000 times as long to send a message over the internet, that would be a great story.
Analysts who want to follow the trend of an issue often create indices of various values to track progress. There is nothing intrinsically wrong with using an index. They can have great explanatory power. However, it’s important to be cautious of indices that combine disparate measures.
For example, the United Nations Gender Inequality Index combines several measures related to women’s progress toward equality. One of the measures used in the GII is “representation of women in parliament”. Two countries in the world have laws mandating gender representation in their parliaments: China and Pakistan. As a result these two countries perform far better in the index than countries that are similar in all other ways. Is this fair? It doesn’t really matter, because it is confusing to anyone who doesn’t know about this factor. The GII and similar indices should always be used with careful analysis to ensure their underlying variables don’t swing the index in unexpected ways.
P-hacking is manipulating the threshold at which results are deemed to be statistically significant, so that a study appears to show stronger conclusions than it otherwise would. There has been some great reporting on this problem.
If you’re going to publish the results of a study you need to understand what the p-value is, what that means and then make an educated decision about whether the results are worth using. Lots and lots of garbage study results make it into major publications because journalists don’t understand p-values.
Benford’s Law is a theory which states that small digits (1, 2, 3) appear at the beginning of numbers much more frequently than large digits (7, 8, 9). In theory Benford’s Law can be used to detect anomalies in accounting practices or election results, though in practice it can easily be misapplied. If you suspect a dataset has been created or modified to deceive, Benford’s Law is an excellent first test, but you should always verify your results with an expert before concluding your data has been manipulated.
There is no global dataset of public opinion. Nobody knows the exact number of people living in Siberia. Crime statistics aren’t comparable across borders. The US government is not going to tell you how much fissile material it keeps on hand.
Beware any data that purports to represent something that you could not possibly know. It’s not data. It’s somebody’s estimate and it’s probably wrong. Then again… it could be a story, so ask an expert to check it out.
Sometimes your data are at about the right level of detail (neither too coarse nor too granular), but it has been aggregated to different grouping than you want. This classic example of this is data that is aggregated by zip codes that you would prefer to have by city neighborhoods. In many cases this is an impossible problem to solve without getting more granular data from your source, but sometimes the data can be proportionally mapped from one group to another. This must be undertaken only with careful understanding of the margin-of-error that may be introduced in the process. If you’ve got data aggregated to the wrong groups, ask a programmer if it is possible to re-aggregate it.
Thanks to FOIA laws it is frequently the case that governments are required to give you data—even though they really don’t want to. A very common tactic in these cases is for them to give you scans or photographs of the pages. These may be actual image files or, more likely, they will be gathered up into a PDF.
It is possible to extract text from images and turn it back into data. This is done through a process called optical-character recognition (OCR). Modern OCR can often be almost 100% accurate, but it very much depends on the nature of the document. Anytime you use OCR to extract data you will want to have a process for validating the results match the original.
There are many websites you can upload a document to for OCR, but there are also free tools that a programmer may have able to tune for your specific documents. Ask them what the best strategy is for the particular documents you have.