Over 75% of Americans apparently watch the Super Bowl just for the ads, and about a dozen of those ads each year are for films. The cost and time limit of Super Bowl ads prevents film studios from airing full-blown, two-minute theatrical trailers—but there’s a lot you can squeeze into a 30-second or one-minute TV spot. When you have the chance to promote your movie in front of hundreds of millions of eyeballs, you take it.
Over 75% of Americans apparently watch the Super Bowl just for the ads, and about a dozen of those ads each year are for films. The cost and time limit of Super Bowl ads prevents film studios from airing full-blown, two-minute theatrical trailers—but there’s a lot you can squeeze into a 30-second or one-minute TV spot. When you have the chance to promote your movie in front of hundreds of millions of eyeballs, you take it.
To that end, several major upcoming movies debuted trailers during the “Big Game” last night (Feb. 7). Nearly all of them were for big-budget action films, like Captain America: Civil War and Jason Bourne. It’s only fitting that film studios show off their biggest movies of the year on the biggest night of TV-watching in the United States.
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Here are the movie trailers that you may have missed last night while you were devouring wings, basking in the glory of Beyoncé, or marveling at how good the Denver Broncos’ defense was:
The third Captain America movie and the thirteenth in Marvel’s Cinematic Universe will be the first to feature Black Panther on the big screen.
Matt Damon reprises his role as the titular CIA-trained amnesiac operative in the fifth Bourne movie, looking more buff than ever.
Oscar Isaac sheds his Resistance X $TWTR-Wing helmet for the armor of Apocalypse, a very powerful and very blue mutant villain.
This may or may not be a sequel to the J.J. Abrams-produced monster movie from 2008.
Yet another Marvel superhero—except this one is R-rated, irreverent, and achingly sarcastic.
The sequel to the 1996 alien invasion movie loses Will Smith, adds a Hemsworth brother, and figures to have just as many Jeff Goldblum one-liners.
Turtle power!
Max, a terrier voiced by comedian Louis C.K., shows us the shenanigans our pets get up to when we leave them home alone.
Just in case we needed another sequel, Disney brings us the second installment in the live-action Alice in Wonderland series.
In lieu of traditional trailers, Warner Bros. partnered with Turkish Airlines to bring us these tourism ads for the two biggest cities in comics—Gotham and Metropolis.
