Netflix shares have nearly doubled in 2013, and it’s only March

It’s been a long, strange trip for Netflix over the last couple years.
It’s been a long, strange trip for Netflix over the last couple years.
Image: AP Photo / Seth Perlman
By
We may earn a commission from links on this page.

Meet the best-performing stock in the S&P 500 this year. Netflix is up a gobsmacking 97% in 2013 alone. Much of that came on Jan. 25, the day Netflix earnings turned a whole host of cynics into believers as it posted better-than-expected subscriber growth in its video-streaming business. Here’s a look at the shares going back to the start of 2012.

Image for article titled Netflix shares have nearly doubled in 2013, and it’s only March

The saga of Netflix over the last decade has created one of the more bizarre-looking stock charts in recent memory. It effectively shows two booms in the share price, separated by only about a year. As a bit of a reminder, Netflix shares suffered an epic collapse between Jul. 13, 2011—when they etched a high-water closing price of $298.73—to Nov. 25, when the stock was at $63.86. The collapse of nearly 80% was seemingly set off by a somewhat sudden pricing change the company announced, angering customers. The stock then continued to fall, at a somewhat saner pace. But here we are, only a few months after Netflix hit its recent low of less than $54 in late September, and the shares have tripled since then. Go figure.

Image for article titled Netflix shares have nearly doubled in 2013, and it’s only March