The sponsor patches will not appear on the retail jerseys sold to the public, though teams will be able to sell versions with the patches in their own stores.

Some other US leagues already allow advertising on jerseys, including the WNBA. In the women’s league, the Phoenix Mercury and Los Angeles Sparks debuted ads on their uniforms back in 2009. The practice has since spread.

Oct 6, 2013; Minneapolis, MN, USA; Atlanta Dream guard Tiffany Hayes (15) drives to the basket while defended by Minnesota Lynx guard Seimone Augustus (33) in the second quarter in game one of the WNBA Finals at Target Center.
The jerseys of the WNBA.
Image: Marilyn Indahl-USA Today Sports

The 2017-2018 season was already set to see a change to NBA uniforms. As Nike takes over as sponsor, it will be the first to have its logo appear on all jerseys in the league.

This post has been updated to include information about the retail versions of the jerseys.

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